Brand Enhancement
Problems
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Sales are fierce due to many innovative products on the market.
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The product line Fruit Tree Fresh has the tagline “Any fresher, you have to squeeze it yourself” which can be misleading, as the products are not made from freshly squeezed juice.
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Lack of information display on the packaging
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Branding and packaging seemed to lack of identity and common when compared with other products.
Suggestion for problems in the visual idea
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Propose to have a gift pack
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Propose a tagline such as “simply natural” means, no supplementary ingredients are added to create good taste. All our fruit grow naturally in an organic environment.
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Propose the information such as “kCal, type of vitamin drink contain and where the fruit comes from should be placed on the packaging”
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Propose a series of new packaging
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An online platform needs refurbishment
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