In This project of I have proposed a new brand Majestic for that I have done all the research to come up with a clothing brand for big size people. I have created a brand story, logo, strategy and architecture. brand name majestic which originates: From the word “majesty,” which appeared in the year 1300 from the UK, meaning “greatness. It suggested this brand because oversize people facing problems finding designer clothes in the market and they get upset if they do not find their size in the shop.

According to some of the case studies, we found that the cost of oversize clothes is too high which common people cannot afford. On the other hand, in research, they found that obesity is increasing but companies still not focusing on them as a priority because according to them it is a less profitable area but oversize people tell media that if they get variety in clothing they will not be forced to buy other products. brand majestic come with a variety of designer clothes with the major target is oversize people and our brand Majestic principle is to transform the oversize people into elegant. The purple colour represents royalty and the logo is the elephant with a trunk up which means good luck.

We have used the elephant logo because it connects with the brand story, Queen Victoria, and its elegance. The tagline of the brand is elegant in comfort. The font we use for our brand is Century Gothic its design is based on 20th Century, which was drawn by Sol Hess between 1936 and 1947. Our brand will never compromise its quality and maintain its originality with its brand logo. We also promise ourselves that we will create our place within three years in the market. What our brand stands for. In the future, our target is oversize clothes should get the same importance as regular size clothes.